CORD Studio

Asset Library, Identity, Design Extensions for

Cord is a homegrown Indian origin label established in 2015 by Neha singh and Pranav Guglani with an aim to design everyday statement pieces that are classic, timeless with equal focus on functionality and comfort. Cord finds its roots in the rich heritage of Indian arts and crafts. Inspired by art, travel, and culture.

Studio Bigfat collaborated with the Cord team in 2023 to build visual assets for Cord’s graphic library. These consisted of icons, typography units, and stand-alone vector graphics that be integrated with multifunctional purpose across their customer journey touchpoints such as in-store graphics, window decals, carry bags, hangtags, limited edition packaging boxes etc. 

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