Segredo Aldeia Rum
Brand Identity and Packaging Design for the newest offering from Fullarton Distilleries: Segredo Aldeia Cafe Rum and White Rum.
Design Note
Segredo Aldeia is Portuguese for ‘Secret Village’. The concept orbits around the joy of discovery and the unearthing of a hidden village that lies at the edge of the world. The visual direction adopts characteristics from the 17th century repurposed with a contemporary treatment.
The framework of the label design is based on an adaptation of the iconic Nova Totius Terrarum Orbis Geographica overlaid atop a vintage drawing. It illustrates a panorama of rough open seas and a shore filled with secrets (concealed but within reach, a few easter eggs if you’re eager enough to find them). Ornamental Portuguese tilework holds together the entire composition - brimming with just enough density and design elements for your eyes to wander across the bottle.
Segredo Aldeia comes in two variants - a Cafe Rum and a classic White rum.
Cafe Rum:
![](https://freight.cargo.site/t/original/i/56e385b48bb9ef662de7519cd3394619f80551faa001d8d7bd33effe0b4587bd/Segredo-Aldeia---Website-Images1-2.png)
![](https://freight.cargo.site/t/original/i/f9b1f3a4555f0b003628ca1ffdc59548d944e098492da72861f03cb06243ca9e/Segredo-Aldeia---Website-Images-10.jpg)
![](https://freight.cargo.site/t/original/i/bc0bf6f31bec3a0c8a974f4c2737b249d5f556e04f261ea70e761ad986f37c87/Segredo-Aldeia---Website-Images-20.jpg)
![](https://freight.cargo.site/t/original/i/fe32a4b5a188e4afab6cb3f4305406414f28ec0a7ee348067d547bcd505b0f2b/Segredo-Aldeia---Website-Images-22.jpg)
![](https://freight.cargo.site/t/original/i/dbed7542de7e416b52567d86b292286d1ab4c9bc1ca79e7be3e7a6385e92a014/Segredo-Aldeia---Website-Images-21.jpg)
![](https://freight.cargo.site/t/original/i/ae1061bbf535bb5da6885ac7d07ab59870e644ac58f56d22d13c599517260e5c/Segredo-Aldeia---Website-Images-11.jpg)
![](https://freight.cargo.site/t/original/i/b446631f9d0dc52434b7ff6e32670dd7464ad13e39925972cd21137a4be1233a/Segredo-Aldeia---Website-Images3-1.jpg)
![](https://freight.cargo.site/t/original/i/4bef290db0c5013f6ce75fd5ebd14c0dcba601904931e00a72559bac902ad1f8/Segredo-Aldeia---Website-Images29.jpg)
White Rum:
![](https://freight.cargo.site/t/original/i/76e0d24cc5914d2b24a866d4778d534120bb6f15a97c03b20125128218f2fda1/Segredo-Aldeia---Website-Images2-22.png)
![](https://freight.cargo.site/t/original/i/f9bb80f5e7d422d07fcb71fb7a1fa24230529e1391f6c95b190c4c0b74398a05/Segredo-Aldeia---Website-Images-16.jpg)
![](https://freight.cargo.site/t/original/i/65cd45b14e311a4acbbe5c3e8526042f1a81f552f3e6e84f5760a39cbc51dc8e/Segredo-Aldeia---Website-Images-23.jpg)
![](https://freight.cargo.site/t/original/i/8635179bc34209b1898c43b72a8435e2911f621a0a8eb489e4aae6972b785a0d/Segredo-Aldeia---Website-Images-24.jpg)
![](https://freight.cargo.site/t/original/i/522b75b768ebd8f7317e95193adcb4f88f60a35c0882f396cb1d612414eb0514/Segredo-Aldeia---Website-Images-25.jpg)
![](https://freight.cargo.site/t/original/i/2b52ee8e14e4bb2df11412d07f11057c9756027a8456fdd5cbee6f472ad1977c/Segredo-Aldeia---Website-Images-15.jpg)
![](https://freight.cargo.site/t/original/i/5a0c27ccc3e190a5424aae7879a940756fe8fbdb4f2754fc969505600f6ece9e/Segredo-Aldeia---Website-Images4-1.jpg)
![](https://freight.cargo.site/t/original/i/4fda863c75aba7db01d333f9f97d739e4621c0f4becbb2f19096209fceb59083/Segredo-Aldeia---Website-Images30.jpg)
![](https://freight.cargo.site/t/original/i/39c3ae78ec2ac608b9b5e400545a18c7533aa4577e822257dab0f08c8a633761/Segredo-Aldeia---Website-Images8.jpg)
![](https://freight.cargo.site/t/original/i/72a71c5db7d21dac8205a2c180881f80f6dbedc54603e958e8b024e916c25a9a/Segredo-Aldeia---Website-Images9.jpg)
![](https://freight.cargo.site/t/original/i/8472bf2bbf916d9abc3213b4a0eb93c0d2dcf2b450ab495e066dccc180f2c3af/Segredo-Aldeia---Website-Images6.jpg)
![](https://freight.cargo.site/t/original/i/61299cd1cf7f172bf776a886dd90b3753ff7a44d4a3ac8b088852025c3404f47/Segredo-Aldeia---Website-Images7.jpg)
![](https://freight.cargo.site/t/original/i/47576f129773f95ec481df9b90ba36544d188d1926239f9a937165697f147c04/Segredo-Aldeia---Website-Images26.jpg)
![](https://freight.cargo.site/t/original/i/00a2ee87c26b328cc4cb1605e7a0d6bb7a3b8b9ba24e3ef071b885c90667fb8e/Segredo-Aldeia---Website-Images27.jpg)
![](https://freight.cargo.site/t/original/i/8de7949098ec20b6933aba796ec4869237d435a48efc79d65245629cb2854c01/Segredo-Aldeia---Website-Images28.jpg)
![](https://freight.cargo.site/t/original/i/a9dd98d1ff9dcaae41b795ae04ba28a96e73f3b08313657e80be2a45c1cc9995/Segredo-Aldeia---Website-Images5.jpg)
![](https://freight.cargo.site/t/original/i/3e022b552790390702e7a8fa49a073001b1bf270ce5dba4ce3a069fdb260b28d/Segredo-Aldeia---Website-Images31.jpg)
Credits:
Brand Conceptualisation: Aman Thadani
Creative Direction, Graphic Design: Aniruddh Mehta/Studio Bigfat
Vintage Illustrations by Pratap Chalke
Photography by Aniruddh Kothari
© Fullarton Distilleries